Why You Need to Humanize One Email Notification for Your Business Today

Today, numerous companies have set the bar so low that the difference between making it and not making it can be a learning experience about how to show the human side of your brand. This is one of strongest connections every business has with its’ customers; our humanity. As a top digital marketing agency Pakistan, we wanted to share the importance of humanizing one email notification for your business today if you want to make an impact-full, lasting connection to the people who interact with you.

Quick Humanizing

Alexis Ohanian, the co-founder of Reddit and Hipmunk is a renowned digital rights activist and best-selling author. While talking about an error message they created on Hipmunk, he mentioned how people still about the same message four years later. Hipmunk is a travel booking website and the error message that popped up when a user booked a trip and put a return date that was before the departing date, says “We don’t support trips to the past yet.”

People still tweet about that error message four years later which he feels is because of the human connection and giving users a moment of humor during what is typically a very boring interaction between customer and business. Which gives us a lesson that it takes to inject something so simple is minimal; 15 minutes at best compared to the time it takes to code the whole page, and really just requires that you actually give a damn about the people your business is interacting with.

It isn’t always the big things that get people talking. You don’t always have to be the business creating the most amazing, awe-inspiring concept or idea but the tiny details can make a big enough impact with people that they then want to share it with their friends because it developed a connection with them by making them smile or laugh.

The creator of CD Baby shared a similar concept. CD Baby was an early internet success that became the largest seller of independent music on the web in 1997. This guy also feels strongly about making people smile. It took him about 20 minutes to re-write the automated email that let a customer know when the purchased CD was actually shipped.

The email was completely silly and said that the CD has been gently taken from the CD Baby shelves with sterilized gloves and placed onto a satin pillow. Which was then inspected by a team of 50 employees who polished it to make sure it was contamination free. Moreover, their packaging specialist from Japan lit a candle and a hush fell over the crowd as he put the CD into the finest gold-lined box that money can buy.

What result did that goofiness bring? It became a viral sensation and got thousands of new customers and still remains a force online 20 years later.

As a digital performance marketing agency, we believe that it isn’t always the big things that get people talking. You don’t always have to be the business creating the most amazing ideas but you have to humanly connect with your customers, whether it is social media marketing or e-mail marketing.